Mango CEO Nico Bezuidenhout expects that low cost travel volumes will increase substantially among the business travel market over the next 12 months. The anticipated upward movement among this market segment follows sustained growth of the airlines’ products Mango Plus and Mango Flex as well as much increased corporate engagement. Bezuidenhout says that the 27% growth in corporate Guests carried over the past six months indicates a sharp move toward bottom line awareness and the subsequent move to low cost travel.
Bezuidenhout, who expects to announce a second year of positive results later this year, says that near 60% of the airline’s week day bookings originate from business travel. “Mango’s 98%+ technical aircraft despatch reliability has resulted in the airline dominating domestic on-time arrival statistics. The corporate market expects reliability and, married with affordability, it makes increasing sense to opt for low cost travel as opposed to legacy thinking,” says Bezuidenhout. Growth is part economic circumstance and part the realisation that affordable does equate to operational efficiency – a cornerstone of Mango’s business case.
Mango plans to announce several innovations over the next year as well as possible fleet and network growth. “Growing market share, wide and innovative distribution network and payment acceptance options has set the scene for growth. Our business case dictates measured growth against market conditions while business performance strongly indicates next steps,” says Bezuidenhout. Mango presently operates 4 new generation Boeing 737-800 aircraft and carries in excess of 120 000 Guests every month.
Loading ...
